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Improving Business Success by Increasing Conversion

Posted on July 26, 2010
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It seems that in the field of Internet marketing, people are constantly obsessed with traffic. How to get more traffic, how to get traffic for free, how to do whatever you possibly can to make that statistic as high as possible. That’s all people are concerned with nowadays, and they ignore a critical other component of online business. That component is the conversion of traffic into money. This is done based on the visual appeal of your website, the quality of the copy, and the offer that you give people. To illustrate the power of conversion, let me give you an example.

Let’s say you are getting 1000 visitors a day, and you have a 1% conversion rate. This means that out of those thousand people, ten of them will make a purchase. Now let’s say that you set a goal to double your sales, from ten to twenty a day. Consistent with the given conversion rate, you would have to increase your traffic to 2000 visitors a day in order to achieve what you want. That seems pretty difficult, right? But what about if you were able to increase your conversion rate just one more percentage point, from 1% to 2%. Instead of doing an immense amount of work or paying a lot of money for more traffic, you could analyze your site, make changes to the aforementioned points (like copy and design), and then enjoy the benefits immediately.

There are many people who specialize in increasing the conversion rates of websites, although they are not as prevalent as search engine optimizers. If you do not have faith in your own abilities to spur action in your visitors, there is no shame in taking the help of one of these people. After all, the investment you put into their services will help you make money in the future, so whatever you pay will eventually be returned to you indirectly.

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